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SUMMARY

With over a decade of creative experience, I design polished, intuitive user interfaces that balance visual clarity with real world usability. My background spans aerospace, defense, publishing, and entertainment, from AR and VR training tools for the U.S. Navy to data driven applications for the USDA. I plan and conduct user interviews and surveys to uncover pain points, translating qualitative and quantitative insights into clear personas and practical design decisions. I create high fidelity, responsive designs in Figma for desktop, tablet, and mobile, following WCAG accessibility standards and responsive design best practices. I work closely with product managers and engineers to ensure pixel perfect implementation, and I am comfortable collaborating within Agile teams through sprint planning, backlog grooming, and daily stand ups. My work is informed by usability testing, product data, and a strong visual storytelling sensibility, ensuring interfaces not only look refined but support clarity, speed, and performance.

CORE COMPETENCIES

UI/UX Design · Digital Product Design · User Research & Testing · Prototyping & Wireframing · AR/VR Interfaces · Design Systems · Responsive Web & Mobile Design · Illustration, Motion, & Visual Storytelling · Accessibility (WCAG) · Agile Collaboration

TOOLS & TECHNOLOGIES

Figma · Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects, Premiere Pro, InDesign) · Sketch · Procreate · Web CMS (WordPress, Drupal, Webflow, Shopify) · JIRA · Confluence · Microsoft Teams · Google Workspace

EDUCATION & CERTIFICATIONS

BFA, Communication Design (Illustration) – Kutztown University (2009)
Certifications: UI Design, UX Design (BrainStation) · Digital Painting (CGMA)

AWARDS & RECOGNITION

• Featured Artist, BrainStation Poster Campaign (2021)
• Keystone Press Awards: First Place (2017), Honorable Mention (2019)
• Winner: Terry Boyle Senior Illustration Award, Cider-Press of America Award
• Nominee: Donald Breter Outstanding Senior Illustration Award

PROFESSIONAL EXPERIENCE

Avatar Partners – UI/UX & Multimedia Designer III
2023 – Present

• Designed and delivered mission-critical training platforms for Lockheed Martin, including a 3D content creation system, unified digital workspace, and asset management hub, streamlining workflows for thousands of engineers and trainees.

• Created AR/VR UX prototypes for U.S. Navy simulations, enabling immersive training scenarios adopted in pilot programs.

• Redesigned USDA livestock classification tools to improve usability, reducing classification time and error rates through clearer interfaces and streamlined workflows.

• Built and standardized design systems to unify product experiences across multiple platforms, ensuring WCAG accessibility and consistent usability.

• Documented and scaled design processes (SOPs, CMS, interface guidelines) to support multidisciplinary teams and accelerate development cycles.

Lavamap – UI/UX & Visual Design Lead 
2021 – 2023

• Directed UI/UX design and branding for web and mobile platforms, establishing a cohesive product identity and improving customer adoption rates.
• Led user research and usability testing, synthesizing insights into actionable design changes that enhanced usability and retention.
• Delivered end-to-end design deliverables (wireframes, mockups, prototypes) that accelerated development and clarified product roadmaps.
• Implemented structured design workflows in JIRA and Confluence, improving cross-team communication and reducing design-to-dev handoff friction.

The Morning Call Newspaper – Senior Journalist: Graphics/Interactives
2017 – 2021

• Created interactive graphics, illustrations, and data-driven visuals that boosted reader engagement and supported award-winning journalism.
• Designed and managed page layouts for multiple daily newspaper sections, ensuring on-time delivery under strict editorial deadlines.
• Collaborated with editorial staff to translate complex news stories into accessible, visually compelling digital and print experiences.

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Jesse Musto

UI/UX Designer | Digital Product Design | Visual Storytelling

UI/UX Designer
Digital Product Design
Visual Storytelling

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